The brand name translates as “lines" from Russian and can be used in various contexts, such as clothing lines, graphic lines, stitch lines, and plot lines. The rhythm of the logo is set by alternating vertical and diagonal elements. There are two versions of the logo: assembled and in one ‘broken’ line. The brand identity is laconic and almost invisible. With a business idea based on minimalism, we wanted to focus on details, materials for labels, and transmit a simple and functional aesthetic into a digital experience.